Tagged: Neuroscience

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The Critical Mass of Belief: Why We Biologically Resist the Shift to Product

Robert Langdon’s latest adventure in The Secret of Secrets highlights a truth Thomas Kuhn taught us decades ago, paradigms don't shift because of data, they shift because of critical mass. I explore why leaders cling to the illusion of predictability, and why the "Product" paradigm will eventually win, either through enlightenment or extinction

7 min read