#Strategy.

The EU AI Act is not a future concern. It is actively reshaping products today. But treating compliance as a burden misses the point. The best Product Managers will treat it the same way they treat any product constraint: as a forcing function for better decisions.

Everyone agrees AI is transforming product management. Nobody agrees on which skills survive. The debate over strategy, taste, and the 'editing function' reveals a profession in the middle of an identity crisis.

Agile won the war on delivery, but we are losing the peace on value. It is time for a new set of values that prioritises outcomes over outputs and learning over logistics.